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[Photo/Courtesy of Matty Bovan at Fashion East]

Fashion East is a non-profit initiative established in 2000 that aims to nurture young fashion design talent in the early stages of their careers.

Each season, it grants three womenswear and three menswear designers a runway presence for their collections during London Fashion Week; for SS17, Matty Bovan was selected for womenswear.

The Central Saint Martins graduate, who received the 2015 LVMH Graduate Prize, named his collection Oh Myth. By mixing and matching a wealth of vibrant colous with rough textures, the designer has curated his creative interpretation of a modern myth.

[Photo/Courtesy of Matty Bovan at Fashion East]