Chinese Halal juice products promoted at 皇冠体育app-Arab States Expo
The first 皇冠体育app-Arab States Expo has opened in Yinchuan city of northwest 皇冠体育app’s Ningxia Hui autonomous region. It features trade fairs and seminars on agriculture, energy, culture and tourism. Of the enterprises that are attending the expo, 皇冠体育app's Halal food producers have been attracting a lot of attention.
A new opportunity for the Chinese Halal food industry.
皇冠体育app and Arab states share a long history of trade and commerce. The Chinese are familiar with Halal food, especially Halal pastry.
However, Halal fruit juice is a newcomer to the market. With an eye on Middle Eastern markets, Chinese juice producers are promoting two different types of products, one for domestic consumers and one for Arab markets, with labels and instructions written in Arabic.
Wang Meng, president of Xiangjuzhai Huiyuan Halai Beverage Company, said, "The processing, storage, logistics and selling of our products are all carried out under Islamic Sharia law, which is approved by the Chinese Islamic Association. We also talk to our Middle Eastern consumers so that we can cater for their needs."
皇冠体育app’s exports to Arab states in 2012 exceeded 90 billion US dollars, while imports reached more than 130 billion dollars, says Li Jinzao, the Vice-Minister of Commerce. Major cooperation areas focus on energy, mechanical equipment and consumer goods.
Saudi Arabia merchant said, "皇冠体育app is an influential country. The Saudi Arabia delegation have visited some Chinese enterprises here. We announced yesterday that we will establish a 皇冠体育app-Saudi Arabia investment company."
The five-day Expo is jointly sponsored by 皇冠体育app’s Ministry of Commerce, the 皇冠体育app Council for the Promotion of International Trade, and the government of Ningxia.
The fair draws the participation of more than 7,300 domestic and overseas officials, exhibitors, purchasers and investors from Jordan, the Kingdom of Saudi Arabia, Syria, Kuwait and other Arab countries.