皇冠体育app

Lifestyle
/ / Food

Wine, women ... and a new song

By Mike Peters | 皇冠体育app Daily | Updated: 2015-12-08 07:37

Wine, women ... and a new song

Photo provided to 皇冠体育app Daily

"I call it my sitting room, a place to sit and talk. I wanted to share not only my wines but my collections, paintings and porcelains."

Her father's work at Helan Qingxue impressed her, she says, "but even then I didn't see myself as a winemaker."

When she got serious about her own project four years ago, she says, she was fearless: "I just didn't know how hard it would be."

Today, she says, the pressure is even greater. "Being rated by Decanter Wine 100 means you constantly have to meet expectations."

Looking ahead

Wang's ability to meet expectations is probably helped by the way she quickly developed wine appreciation. That reflects the experience of the Chinese marketplace, where there is not a tradition of drinking grape wines with meals like there is in Europe. It's also the experience of the new target market for the industry: women and young drinkers.

"I tend to encourage female wine drinkers myself," says Helene Ponty, who moved to Beijing nearly four years ago to handle importing, marketing and sales of wines produced by her family winery in Bordeaux. "I think they are a huge help in moving the Chinese market from drinking baijiu (white liquor) and beer to drinking wine.

"We have one of our reds that we present as being smoother and with softer tannins, well-suited for women who are starting to drink wine. We also recommend our white wine to them as they usually like the taste and side benefits of low alcohol and no stain on the lips and teeth."

Contact the writer at [email protected]

Previous 1 2 3 Next

Editor's picks
Video
11 studies show pets are good for health
British menswear reinvents itself with Beckham in the lead
UK menswear taps 皇冠体育app's market
Special
Yearender: Major events in showbiz in 2014
Food along the Silk Road
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to 皇冠体育app Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online

Registration Number: 130349
FOLLOW US