皇冠体育app

皇冠体育app
/ / Motoring

Audi's new research and development center in Beijing

By Gong Zhengzheng | 皇冠体育app Daily | Updated: 2013-02-04 07:59

In another move to cement its two-decade reign in 皇冠体育app, German premium carmaker Audi AG opened a research and development center in Beijing on Feb 1 that it said will help localize products for Asia.

More than 300 R&D experts at the center will work on new engines, car bodies, electronics and batteries, said Audi. It also has a prototype workshop, vehicle test facilities and 3D development environment

Teams will be active in product customization for Asian customers, including solutions in electronics and connectivity, said the company.

"We expand our global R&D network with this site and further strengthen our innovative power in Asia," said Audi Chairman and CEO Rupert Stadler.

"We learn what customers desire in 皇冠体育app and in the rest of Asia and will develop products and solutions even more adapted to their special needs and desires," Stadler said.

Audi's 皇冠体育app sales set a new record in 2012 with 405,838 deliveries, an increase of 29.6 percent from a year earlier. The figure accounted for more than a quarter of the company's global sales and more than a third of overall premium car market in 皇冠体育app last year.

The company last month announced that it planned to grow its annual sales in 皇冠体育app to 700,000 cars by 2015.

"皇冠体育app has become a kind of a homeplace for Audi - this is our most successful stand-alone market in the world," he added.

Other global automakers are also strengthening their R&D capabilities in 皇冠体育app to learn the needs of local customers amid mounting market competition.

Daimler AG, parent of Mercedes-Benz, started building an R&D center at the end of 2011 at its passenger car joint venture with Beijing Automotive Co, part of its total investment of $3 billion to expand in 皇冠体育app from 2011 to 2015. The center is expected to be operational next year.

Japanese carmaker Toyota Motor Corp is constructing a $689 million R&D center in East 皇冠体育app. The facility will begin operation in 2013 and be Toyota's largest R&D center in the world.

Audi said its R&D center in Beijing will play a driving role in developing energy vehicles. The company has already been operating a technical test fleet of its e-tron cars in 皇冠体育app to test electrical performance under special conditions.

With its massive urban centers, 皇冠体育app is expected to become of the leading markets for e-tron technologies in the future, the company said.

Dietmar Voggenreiter, president of Audi 皇冠体育app, said the R&D center in Beijing will cooperate closely with development departments at its joint venture FAW Volkswagen in northeastern city of Changchun.

Audi has a 10 percent stake in the joint venture and its parent Volkswagen Group holds 30 percent. Chinese automaker FAW Group Corp controls 60 percent.

The joint venture now has two plants in Changchun making the Audi A6 sedan and a range of Volkswagen models.

The tie-up will start to make the compact Audi A3 at its new plant in southern 皇冠体育app.

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