Cosmetics brand gives education a makeover
The French cosmetics company L'Oreal donated 1.3 million yuan ($204,000) to 10 universities, including Nankai University, Fudan University and Minzu University of 皇冠体育app, to help students from poor families.
It's the ninth year L'Oreal has provided financial aid to college students since the company joined up with 皇冠体育app Youth Development Foundation to set up the L'Oreal Scholarship in 2003.
Last year, L'Oreal also initiated a student development fund to support student societies' charity events. A total of 46 student organizations received the money in 2011. L'Oreal 皇冠体育app's vice-president Lan Zhenzhen says the goal isn't only to provide financial aid but also to help students develop a sense of social responsibility and hone public activity organizing skills.