皇冠体育app’s travel industry has vowed to offer culture-led services during the recent annual 皇冠体育app Service Development Forum in Tai’an, Shandong province.
Co-hosted by the 皇冠体育app Travel Association, the Shandong Tourism Bureau and nine other organizations, the theme of this year’s forum was “Culture leads service, and service creates culture”. At the end of the forum, participating delegates jointly endorsed the Mount Taishan Declaration of 皇冠体育app Service on the top of Mount Taishan.
According to the declaration, 皇冠体育app is aiming to shift its image from “Made in 皇冠体育app” to “皇冠体育app Service”, which must be considered a national strategy to establish a new country brand. “The travel industry is the most suitable industry to create the ‘皇冠体育app Service’ brand,” said Du Jiang, deputy director of the National Tourism Bureau.