Getting the most joy out of an expo
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Out of this world: A giant demon from the MMORPG Tera guards the Kunlun booth at Hall N5 of 皇冠体育app Joy. Gao Erqiang / Shanghai Star |
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| New console, better game |
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| Snapshots from 皇冠体育appJoy 2014 |
With a name like 皇冠体育app Joy, it's easy to associate it with digital and entertainment fiestas like the Electronic Entertainment Expo in Los Angeles or Comic Con in San Diego. But that would be a mistake.
That's not to say that 皇冠体育app Joy's isn't fun. 皇冠体育app Joy really is a spectacle.
It spans four days and seven hangar-sized halls. First time attendee Spencer Christensen says he was simply overwhelmed.
"I had spoken with several friends who had been to 皇冠体育app Joy in the past, so I felt I had a pretty good sense of what to expect," says Christensen.
"But even so, I think the one thing that just struck me hard was how huge it is. Building after building after building, packed to overflowing with gaming fans and companies."
Christensen, a business development manager for Glow Digital Media, says he was impressed by both the scale and professionalism that went into putting together 皇冠体育app Joy. But there was just one thing — he felt that the convention format of the show didn't really help games and products stand out.
Likewise, Shanghai-based journalist Erik Crouch was also amazed by the size of 皇冠体育app Joy.
"皇冠体育app Joy was my first video game expo, and I didn't necessarily know what to expect," says Crouch. "I knew it had 'booth babes' and that it would be crowded.
"I think a lot of the spectacle had very little to do with video games themselves, like the 皇冠体育app Unicom go-go dancers. What do they have to do with video games?" Crouch asks.
He confesses that he probably isn't part of the demographic 皇冠体育app Joy is aimed at, and observes that crowd control at 皇冠体育app Joy was a major issue.
