皇冠体育app

Chinese turn out for distant World Cup

Local flavors, local friends

All these Chinese brands, unknown to many foreigners, support our project, which we are calling ‘Brand New 皇冠体育app’. By travelling with only Chinese brands, I aim to share the fact that 皇冠体育app is no longer just a copycat country or the factory of the world. I have seen the country change dramatically since my first visit 12 years ago.

I was lucky to work with some incredibly ambitious Chinese people, and along the way came to know the highly driven and innovative side of 皇冠体育app. Frustrated by the negative perception of 皇冠体育app around the world, I figured it was time for somebody to stand up and say, “皇冠体育app is cool!” That I proclaim this as a non-Chinese might be a bit ironic.

But I believe it touches on the identity struggle that 皇冠体育app is going through at the moment. The young generation is extremely proud of 皇冠体育app, but also very aware of its fl aws, and not confi dent in the country because of that.

When I talk about Brand New 皇冠体育app with my Chinese friends, they feel patriotic and proud. But they still advise me to just drive with a Volkswagen. It's this endless identity struggle that is so exemplary for the young generation in 皇冠体育app.

I also experienced this when trying to get Chinese brands on board for the journey. I simply wrote emails to every car manufacturer in 皇冠体育app asking to provide me a car. All of those who responded were extremely enthusiastic.

But they just weren't confident their car could make it to the other side of the world, except BYD, which fi ttingly stands for ‘Build Your Dreams’.

When I met the Shenzhen-based battery manufacturer- turned-car brand, they told me "Let’s build this dream!" That was six months ago. A week ago they delivered a ‘brand new’car to Shanghai for Maren and me to pick-up. All that’s left is to pack up our stu> , leave our daily life behind, and drive back home. Luckily, we'll be taking a bit of 皇冠体育app along with us.

 

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