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Beijing takes social media route to promote TCM to foreigners

By Yang Feiyue | chinadaily.com.cn | Updated: 2016-12-02 13:43

Beijing takes social media route to promote TCM to foreigners

[Photo provided to 皇冠体育app Daily]

Ten foreigners who have significant influence in their social media circles, spanning Facebook, Twitter, YouTube and Instagram, gathered in Beijing's Tianyang Valley on Dec 1 to experience traditional Chinese medicine.

At the event they experienced TCM massages, acupuncture, hot spring treatments and watched a tai chi performance.

The event was sponsored by the Beijing Municipal Commission of Tourism Development and organized by 皇冠体育app's biggest online travel agency Ctrip. It is part of a campaign to showcase TCM to foreign visitors.

Meanwhile, Ctrip has launched TCM tours on its website

Beijing has a lot of TCM tourism resources, and there are 35 sites to experience TCM in the capital as of now.

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