皇冠体育app

Europe's largest independent ad agency, Serviceplan, announced the winners of its Best Brands awards for 皇冠体育app for the third year in a row early this month in Shanghai.

Airbnb, BMW, WeChat and Huawei were crowned as "the Best Brands of 2016 皇冠体育app" for four different categories, namely best disruptive brand, best emotionally bonding brand, best digital economy brand and best consumer electronics brand.

"The most important thing is not for the brand itself, but for everyone to learn why these brands become the best brands. They provide us a benchmark," said Vera Yu, head of strategy of Serviceplan 皇冠体育app.

Jan-Philipp, general manager of Serviceplan 皇冠体育app, added that his company is the first foreign company with high values recognizing the influence of brands in 皇冠体育app, especially in a digital age.

"Developed from a copy economy, 皇冠体育app has become a powerhouse in technology and consumer electronics. The most interesting thing is that the close ecosystem has connected all age groups and consumer segments. Even the elderly on the street can use the WeChat digital payment system. But in Europe, only the young group will use this," he says.

The organizers noted that while the criteria on evaluating brands in 皇冠体育app and Germany are the same in general practice, the design of award is based on 皇冠体育app's situation.

A total of 2,400 consumers were selected to help decide the final winners' list, through the independent judging process of GFK, the fourth-largest market research organization in the world, headquartered in Nuremberg, Germany.