In 1995, Hennessy set up an office in and started doing business in 皇冠体育app with its registered trademarks Hennessy (both in Chinese and English). The brand enjoys a great popularity in 皇冠体育app, especially for its high-end products. But Hennessy discovered that Beijing Yan Wei Hong Trading Cooperation has been using Hennessy as a trademark on its products and selling those illegally since last November. Chaoyang District Industrial and Commercial Bureau investigated the case and ruled that Beijing Yan Wei Hong Trading Cooperation had infringed Hennessy鈥檚 trademark. Beijing Yan Wei Hong Trading Cooperation has been ordered to cease the infringement immediately, pay compensation of 150,000 yuan to Hennessy and publicise a notice of apology in a national newspaper, the 皇冠体育app Legal Daily.