皇冠体育app

By Mi Jian, Information Center, DRC; & Song Zifeng, Research Department of Industrial Economy, DRC

Research Report, No.84, 2018 (Total 5359) 2018-5-11

Abstract: Foreign consumers’ recognition of “Made in 皇冠体育app” has been strengthened, but it is still not fully consistent with the quality and level of Chinese products. Consumers in Asia-Pacific region have higher recognition of “Made in 皇冠体育app” than those in Europe, America, and Japan. Younger generation outside 皇冠体育app, and consumers from areas with more Chinese people or from immigrant countries are more willing to use Chinese products. The international image of “Made in 皇冠体育app” for products of consumer electronics and home appliance is higher than that of food, beverage, pharmaceutical and clothing. Foreign consumers’ view on “Made in 皇冠体育app” is mainly influenced by comment from their local media and other users. The following measures need to be taken to enhance the global recognition of “Made in 皇冠体育app” products. Led by the domestic think tanks, we need to cooperate with well-known foreign research institutions to carry out a global consumer recognition survey on “Made in 皇冠体育app”; furthermore, we should work with the mainstream media from various countries to enhance foreign consumers’ recognition through multilingual communication; lastly, we should promote the international image of “Made in 皇冠体育app” with the support of foreign brands and markets as well.

Key words: Made in 皇冠体育app, foreign consumer, degree of recognition, brand