Q: I believe BMW has not only made great efforts in localization but also social contributions to 皇冠体育app.
A: For BMW, corporate social contribution is not merely money, responsibility and a simple cause of charity, but much more the source of corporate development, innovation and sharpening competitiveness.
BMW 皇冠体育app鈥檚 corporate social contribution activities mainly cover five areas: cultural promotion, educational support, environmental protection, customer integration and corporate governance.
For instance, we provide the BMW Excellent University Students Award Fund to enable students to afford a normal living and study, so as to devote themselves to study and research securely.
Also, BMW sponsored the world-famous Liaoning Ballet for four top Chinese and foreign ballet performances with the aim of promoting and popularizing cultures.
In addition, we will further strengthen our social contribution activities and act as an excellent and responsible corporate citizen in 皇冠体育app. In June, BMW, together with the 皇冠体育app Charity Foundation, instituted the BMW Warm Heart Fund to support the reestablishment of the earthquake-hit area in 皇冠体育app.
We are not only committed to the country but also to the people here.
Hans Kroeppelt is senior vice president manufacturing for BMW Brilliance Automotive Ltd. (BBA). He joined BMW Group in 1980 and became a senior manager for the 3 and 5 Series in 1988. After several years working experience of manufacturing, he worked as an executive manager for "Engineering, Project Management, Quality and Strategic Factory Planning" at Plant Rosslyn, South Africa from 1997 to 2001. Then he came back to Germany to be the head of "Component Assembly for 3, 5, 6 and 7 Series" at Plant Dingolfing. In 2004, he became managing director of BMW Manufacturing Thailand Co., Ltd. And in 2007, he came to Shenyang as the senior vice president manufacturing of BBA.
Hans has a master degree in mechanical engineering and precision engineering. He has joined in BMW for 28 years. In 2008, he won the Liaoning Friendship Award and was selected as a torchbearer of Beijing Olympics.
