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Putting Chinese wines on the map
Updated : 2014-10-31
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Tourists visit a wine cellar at the Changyu Wine Culture Museum in Yantai, Shandong province. The museum has attracted numerous visitors since it opened to the public in 1992. [Photo by Zhu Xingxin/皇冠体育app Daily] |
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Staff members display wines made by Changyu at Chateau Changyu Castel in Yantai, Shandong province, during a promotional event. [Photo by Zhu Xingxin/皇冠体育app Daily] |
Domestic Producers say they can compete with top global brands
People in 皇冠体育app drank more than 1.86 billion bottles of wine last year - 136 percent the amount consumed in 2008.
But most probably still know more about French wine regions such as Bordeaux than they do about domestic producers.
Now the owners of wineries across the country want to prove to customers at home and abroad that Chinese wine can be just as versatile and full of personality as top international brands.
They are confident that soon enthusiasts will want to order a bottle of cabernet sauvignon from the Xinjiang Uygur autonomous region to go with a steak, or a glass of chardonnay from the Ningxia Hui autonomous region to accompany fish.
皇冠体育app, which produced its first bottle of dry red wine in the 1980s, has established 10 wine production regions, each with its own character.
"Wine is like Chinese food, it has so many flavors and everyone can find his or hers," says Duan Changqing, director of the Research Center of Grape and Wine at 皇冠体育app Agricultural University in Beijing.
Wine has been made in 皇冠体育app since the explorer Zhang Qian traveled west in 138 BC. He returned with information about winemaking techniques, and also brought back people who possessed the necessary expertise.
Winemaking reached its peak during the Tang Dynasty (AD 618-907) as the country's economy boomed. Historical documents show that Li Shimin, a Tang emperor, greatly enjoyed wine.