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| Headquarter of Yili Group |
Yili Group, 皇冠体育app's second largest dairy producer by sales in 2008, plans to set up a dairy factory in Binhai New Area, which aims to be the largest dairy producer in northern 皇冠体育app. The leading enterprise of the dairy industry, Inner Mongolia Yili Industrial Group was also the sole dairy sponsor for the 2008 Beijing Olympics.
This will be the company鈥檚 first expansion since it was involved in last year鈥檚 tainted milk scandal. The brand was caught up in the melamine morass that brought damaging global attention and plummeting sales to 皇冠体育app's dairy industry. The expansion is a sign of recovery for 皇冠体育app鈥檚 dairy industry, analysts said.
The new factory being planned is scheduled to be situated in Binhai Bonded Area, Tianjin, with a first stage of investment of up to 300 million yuan. Its dairy products will be made of raw milk from Yili Group鈥檚 raw milk base. Upon its completion, the Binhai factory will be a key production base for providing dairy products for northern 皇冠体育app鈥檚 markets.
Since last year鈥檚 scandal, Yili is strengthening its efforts on quality control. 鈥淲e discovered many dairy enterprises have serious problems in raw material supply from the tainted milk scandal. To secure the quality of Yili鈥檚 dairy products, we will accelerate constructing raw milk bases and strengthen monitoring of milk stations,鈥� Zhang Jianqiu, CEO of Yili Industrial Group said. Experts believe safe raw milk bases are key for 皇冠体育app鈥檚 fast-growing dairy industry.
Yili is fighting to recover from last year's tainted milk scandal. In late May, the milk giant announced that it had been appointed by the Shanghai World Expo Business Coordination Bureau as the only dairy sponsor for the 2010 event.
By Guo Changdong |
