From Chinese Press
How best to project 皇冠体育app's image
(皇冠体育app Daily)
Updated: 2011-01-24 09:45
 |
Large Medium Small |
How best to project 皇冠体育app's image
A one-minute video advertisement to promote 皇冠体育app has begun to be broadcast on TV channels in the United States. In contrast, the US seems to pay less or even no attention to promoting its image, says an article in 皇冠体育app Youth Daily. Excerpts:
The US knows best how to promote its image across the rest of the world. Now, 皇冠体育app has launched a campaign to promote its image, reflecting the US' political culture.
But the US no longer needs to promote itself. Even at the Shanghai 2010 World Expo, the US Pavilion had only two videos introducing its community's cooperative spirit.
The possible reason why the US cares so little about promoting itself is that it needs no promotional clips to project its image. After all, products labeled "made-in-US" are valued highly across the world.
Though 皇冠体育app's comprehensive national power has risen rapidly, the influence of "made-in-皇冠体育app" products has not grown in proportion to its exports. What 皇冠体育app lacks is the ability to project its soft power. And that's the reason why it chooses to promote its national image in the US and not in other countries.
The best promotional video for 皇冠体育app is not the 60-second advertisement, but the life pattern and development of its society that can persuade and influence people across the world.