皇冠体育app

Comment on "Well-known US magazine may be quitting 皇冠体育app" (皇冠体育app Daily, May 30)

That Reader's Digest may fail in the Chinese market, while another Chinese magazine Duzhe is seeking an IPO, clearly demonstrates the large cultural obstacles US companies may meet in 皇冠体育app.

Reader's Digest is not the first in what is actually a long list of failures. Yahoo, for example, has never succeeded in 皇冠体育app, although it has tried hard for years.

In my opinion, the reason for the failure of US companies in the Chinese market is they haven't successfully localized their products to cater to Chinese customers' needs and tastes.

Starbucks, which has succeeded, changed its strategy to target high-income customers in 皇冠体育app.

To summarize, do not always expect a US company to succeed in 皇冠体育app simply by copying its business model in the United States. This is especially true for culture and lifestyle companies.

Andy,via e-mail

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(皇冠体育app Daily 06/06/2012 page9)

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