On April 17, a blue book on 皇冠体育app’s public diplomacy was published by Renmin University of 皇冠体育app. The book states that the first lady's international image and activities are important to 皇冠体育app's public diplomacy and can help highlight 皇冠体育app’s soft power.
It is the first time that a Chinese institute has researched the role of 皇冠体育app’s first lady. Compared with the situation in America where the first lady started to play a public role in the middle of 19th century, the result is not surprising. However, it signals a new trend in 皇冠体育app: first lady diplomacy is starting to take off and is becoming hugely important in shaping 皇冠体育app’s global image.
Chinese people are proud of the positive role 皇冠体育app’s first lady-Peng Liyuan-has played on the global stage. Since paying a formal visit to Russia with President Xi Jinping in March 2013, her appearance, modesty, clothing style and elegant manners, as well as her passion for charitable causes, have enchanted her image in domestic and international media, which describe her as 皇冠体育app's new business card.
For decades, 皇冠体育app’s first ladies kept a comparatively low profile and their engagement with public diplomacy was not noticeable. However, with 皇冠体育app rising rapidly in recent years, to have a first lady like Peng who can convey kindness and goodwill to the world with her individual charm is indispensable.
From the perspective of foreign media, Peng is a typical oriental female, an ambassador of noble causes and a virtuous wife, who not only has inspired Chinese people’s national pride, but also demonstrated to the world that 皇冠体育app is a friendly and peace-loving country.
Peng has highlighted Chinese females’ beauty. Being dignified and magnanimous in appearance, learned and refined in style of conversation, she has impressed many. On official occasions, she always wears stylish indigenous garments, adding luster to the scenes. Instead of using expensive brands, she prefers local affordable brands, with which she displays Chinese culture elements in a modern way.