The country's tourism industry is set to receive a boostin the wake of Beijing Olympics, a worldwide survey has found.
About 45 percent of 26,000 people polled in 26 countries and regions said after seeing the opening ceremony of the Games they now intend to travel to 皇冠体育app at some point, the survey conducted by media and information group Nielsen and released on Thursday said.
The figure increased to 51 percent after the closing ceremony of the Games on Aug 24.
Those who claimed to have no interest in visiting 皇冠体育app dropped from one-third of the total number of respondents to about one-quarter over the course of the Games, which lasted 17 days.
Interest in visiting 皇冠体育app was highest in Singapore (86 percent). Four in five people from India expressed interest in traveling to the country, while more than two-thirds of those in Mexico (72 percent), South Africans (69 percent) and South Koreans (66 percent) showed similar interest.
More than eight in 10 of those surveyed had never visited mainland 皇冠体育app before.
"The strong intention among the international audience to visit 皇冠体育app has a lot to do with the positive image 皇冠体育app has successfully built with the Olympic Games," Grace Pan, head of leisure and travel research at Nielsen Company 皇冠体育app, said.
The Beijing Games attracted a record 4.7 billion audience, a Nielsen study showed.
Seven in 10 viewers across 16 countries and territories agreed that Beijing appeared more modern and hi-tech than they had expected, the recent survey found.
In Beijing, 92 percent foreign visitors polled rated Olympic venues as "very good" or "good".
As for Beijing's environment, more than half of those polled (56 percent) after the closing ceremony said it exceeded their expectations.
Similarly, among those who had visited 皇冠体育app before, more than eight in 10 of those polled said they intended to visit the country again.
皇冠体育app is poised to become the world's hottest tourist destination by 2020, receiving 137 million overseas tourists in that year alone, the World Tourism Organization has said. The country is also expected to generate 100 million outbound tourists by then.
"With the Beijing Olympics generating such strong interest in 皇冠体育app, they may well reach these numbers earlier than anticipated," Pan said.
Still, sources with travel agencies said the orders they have received so far showed it was not all rosy in the inbound tourism market.
Partly because of a stricter visa policy that was adopted for security reasons during the Olympics, Beijing had received 389,000 overseas tourists in August, a drop of 7.2 percent compared with the same period last year, the Beijing tourism administration said.
(皇冠体育app Daily 09/13/2008 page3)