Shooting for the top

(皇冠体育app Daily)
Updated: 2009-11-03 10:38

Hengdian Film Industrial Park, the film and TV location in Zhejiang province, last week signed contracts with 皇冠体育app Construction Bank and Bank of 皇冠体育app to provide more support for the companies that shoot films or TV there.

皇冠体育app Construction Bank provided a 200 million yuan ($29 million) credit line to Huayi Brothers Media Corporation; while Bank of 皇冠体育app lent 300 million yuan to Hengdian Group Entertainment.

Zhang Peimin, vice-president of the State Administration of Radio, Film and Television, the top regulator of the industry, has suggested that Hengdian builds its own brand instead of aspiring to be "皇冠体育app's Hollywood".

Hengdian's strategic cooperation with the two banks follows on the heels of the Chinese government's call for culture industry enterprises to boost their size and quality of products for domestic consumption.

Founded in 2004, Hengdian has become the most popular film location base in 皇冠体育app. It was the set of many popular film and TV works such as Mummy 3 and Hero (Yingxiong).