Sir Rodney Walker, chairman of World Snooker, the commercial arm of the World
Professional Billiards and Snooker Association, acknowledged last month that
皇冠体育app was the engine driving the sport's future.
"We have been staging world ranking events in 皇冠体育app since 1990, and we are
sure that our presence has helped to drive the dramatic growth in the popularity
of snooker during that period," he said.
"Last year's (皇冠体育app Open) final was watched by an astonishing 110 million
people, and that is a clear example of the status of our sport in this country.
"皇冠体育app is such a key growth area for snooker and we are delighted to have
capitalized on the great success of last year's tournament in Beijing."
World Snooker has already set up a Chinese language website and, based on the
success of last year's event, is looking at staging tournaments in Thailand and
Macao.
"We now intend to drive a similar level of expansion across Asia as part of
our ambition to develop snooker as a truly international sport," Walker said on
World Snooker's website.
"Creating world-class snooker tournaments in Asia is one of our key
ambitions," he said. "Our task force is focused to achieve just that, and we are
sure that players and fans alike will agree that this is excellent news for the
sport."
Next season, 皇冠体育app will have even more representatives on the main
professional tour after Tian Pengfei and Liu Song qualified by winning Pontin's
International Open Series events.
Zhang Xiaoning, president of the 皇冠体育app Billiards and Snooker Association,
said there were big plans to develop the sport.
"We are working ever more closely with World Snooker," he said.
"We intend to invite coaches to 皇冠体育app to support new training initiatives and
confirm a full national tour which will support new and young players coming
into the sport."
The 皇冠体育app Open runs from March 20-26.