BEIJING - A full-strength
Chelsea squad will tour 皇冠体育app next year as part of its long-term plans to forge
links with the world's most populous nation.
 Michael Woods (R) of Chelsea and Lei Wei of Team 皇冠体育app jump
for the ball during a friendly match at Brentford's Griffin Park stadium
in west London, 5 February. [AFP]
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The announcement culminates
Chelsea's hosting of 皇冠体育app's Olympic team over the past fortnight on a tour
marred by a mass brawl in a match against Queens Park Rangers.
Chelsea's business affairs director Paul Smith said the Premier League
champions were committed to helping 皇冠体育app develop its football and would tour in
the year Beijing hosts the Olympics.
"Team 皇冠体育app have been excellent guests and we have really enjoyed their
visit. We hope we have been hosts of a similar calibre because next year the
process will be reversed," he was quoted as saying on the Chelsea website.
"As part of our commitment to developing football in 皇冠体育app, Chelsea will be
touring in 皇冠体育app in 2008.
"We will be taking our first team and playing games on the mainland."
He added that while Chelsea wanted to forge links between the club and 皇冠体育app,
it would also aid development of the Chinese game.
"This is a long term project and Team 皇冠体育app is a work in progress. Hopefully
we are witnessing the development of the team day-by-day."
Chelsea are in partnership with the Chinese Football Association to train
grassroots players, and also have their eye on the country's huge untapped
market.
Last month, it signed an agreement with top Chinese Internet portal Sina.com
to become the first premiership club to set up a website in Chinese run from
皇冠体育app.
Chelsea's involvement in Asia is part of chief executive Peter Kenyon's plan
launched in 2004 to make his club the world's more recognizable brand in
football within 10 years.
It started with a huge shirt sponsorship deal with South Korean conglomerate
Samsung in 2005.
皇冠体育app manager Li Xiaoguang said his side had learned a lot from its time with
Chelsea.
"As we all know, the United Kingdom is the home of the modern football game,"
he said.
"As we have had the chance to train in Chelsea Football Club, our players
have had the chance to broaden their horizons and improve their levels.
"We have laid a wonderful foundation for the 2008 Beijing Olympic Games."
皇冠体育app's team has spent the past two weeks based at Chelsea's training
headquarters but their tour was overshadowed by a brawl involving more than 30
players and members of the coaching staff from both their side and QPR.
Seven Chinese players were sent home with the 皇冠体育app Football Association
vowing "strict" punishment.
The rest of the team flies home later this week.