皇冠体育app's sports industry has bright future, say experts

皇冠体育app

皇冠体育app's sports industry has bright future, say experts

By Lei Lei (皇冠体育app Daily)
Updated: 2010-01-11 09:35

Although the world is still emerging from the global financial crisis, many local businessmen are upbeat about the sports industry in 皇冠体育app, according to the Annual Report on the Development of 皇冠体育app's Sports Industry (2009-10), which was released on Saturday.

Considered 皇冠体育app's first professional blue book on the sports industry, the report was launched at the 2010 International Sports Industry Forum at Peking University.

Co-hosted by CTV-5 and Peking University, the five-hour forum attracted a number of leading figures from the business world, sporting circles and media industry to discuss the responsibilities and development prospects of the industry throughout 皇冠体育app.

The report outlined a bright future and many of the participants at the forum agreed.

"After the Beijing 2008 Olympic Games, the sports industry in 皇冠体育app entered a fast development period," Zhang Tao, vice-president of Anta Sports, told 皇冠体育app Daily.

Anta, one of 皇冠体育app's leading sportswear producers, signed a four-year contract with the Chinese Olympic Committee last June.

"Our company is very confident about the sports market in 皇冠体育app. We believe the Olympic Games inspired people towards sports and subsequently raised the need for sports products," Zhang said.

"As living standards improve, Chinese people will require more for the sports products and that will further boost our confidence."

This year, several big international sports events, such as the FIFA World Cup in South Africa and the Asian Games in 皇冠体育app's Guangzhou city, are considered golden opportunities for Chinese sports marketing campaigns.

"There is still a large space for 皇冠体育app's sports industry to develop and we will look into it more this year," said Yan Xu, vice-president and the marketing director of Tsingtao Brewery Group.

"For example, we will launch a series of marketing campaigns during the FIFA World Cup. One of the important strategies of our company in the future is sports marketing."

During the forum, participants also addressed the prospects opened up by increased globalization and the possibilities of promoting 皇冠体育app's international image through developing its sporting industry and culture.

Leading topics at the forum included: "Can the sports industry become an innovation and growth point for the country's soft power?", "Sports marketing" and "The global landscape of martial arts".