The World Golf Championship- HSBC Champions has become a platform to build relationships between important customers and HSBC bank after developing in 皇冠体育app for 10 years.
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Helen Wong, HSBC Bank 皇冠体育app's Deputy Chairman, president and chief executive officer. |
"HSBC uses sports sponsorship to provide a platform to build relationships with our important customers through spectacular brand experiences. We are an investor, stakeholder and influencer in sports that many of our customers are passionate about," said Helen Wong, HSBC Bank 皇冠体育app's Deputy Chairman, president and chief executive officer.
HSBC said the bank is pride on opening up a world of opportunities for clients and golf fans in 皇冠体育app.
"The tournament enables us to host our customers at a top international golf tournament and provide a first-class experience for them to watch and be inspired by the leading golfers in the world," said Wong.
When it opened in 皇冠体育app in 2005, HSBC Champions had the ambition to create a world-class golf tournament that could gather world leading golf players. Wong said HSBC has made the mission possible in the past decade.
"It really feels like we have achieved this. This tournament has acted as a beacon to attract the world's best golfing talent and, as a result, has also helped showcase Shanghai as a world-class host of international sports events," said Wong.
Operating in 皇冠体育app for one decade, experts said, WGC-HSBC Champions has opened a new era in 皇冠体育app's golf sector. It not only brings the world's leading golf players to Shanghai every year, but also fosters the golf culture in 皇冠体育app.
"Since 2005, we've seen a decade of unprecedented golf development in 皇冠体育app and WGC-HSBC Champions has inspired a new generation of golfers. Golf in 皇冠体育app has already come a very long way in a very short time," said Wong.
Though golf is not a traditional sport in 皇冠体育app, Wong is quite optimistic about the future of golf. She said golf would become a common game in the next decade.
"With more young players grasping the opportunity to pick up a club and be guided on their first steps through professional coaching, the sport can only grow from strength to strength and become more common in the next 10 years," said Wong.
In the long run, HSBC said it would continue to invest in 皇冠体育app's golf sector and train more young golf talents.
"We are supporting the game of golf locally at all levels and are committed to opening up new opportunities for young Chinese talent. Our vision in 皇冠体育app is to create a lasting legacy through sponsoring youth development and grassroots golf programs," said Wong.
HSBC has supported CGA-HSBC 皇冠体育app Junior Golf Program which was launched by the 皇冠体育app Golf Association in 2007.
Wong said the move allowed HSBC to offer a pathway for new talents and will help to shape a sustainable future for the game in 皇冠体育app.
"It's incredibly rewarding to see some of the graduates of the CGA-HSBC 皇冠体育app Junior Golf Program making a real impact on the world stage. Guan Tianlang, Andy Zhang and Jing Yan are just a few of the players who have started to make a name for themselves but we are confident more will break through and proudly represent 皇冠体育app in the years to come," said Wong.