皇冠体育app

Travel
/ / Travel

Europe attracting a greater number of tourists

By Li Fusheng | 皇冠体育app Daily | Updated: 2013-09-16 13:52

European countries are wooing Chinese tourists amid growing numbers of travelers embarking on foreign trips.

Germany has launched a number of campaigns to attract Chinese visitors, with some especially designed this year to woo the young, said Li Zhaohui, marketing and sales director of the German National Tourist Office .

One campaign features the Brothers Grimm following the 200th anniversary in 2012 of the publication of their first collection of folk stories, Children's and Household Tales.

A 600-km "fairytale route" runs from Hanau in central Germany to Bremen in the north. Tourist attractions along the route are linked to where the brothers lived and worked.

Others include celebrations of the 200th anniversary of Richard Wagner's birth as well as car-themed routes.

To facilitate travel, the German National Tourist Board has developed an app called Youth Hotspots.

"Young people can't live without mobile devices, but WiFi in Europe is not all free. Youth Hotspots will help them," said Constanze Hilgers, director of destination management with the board, in an earlier interview with 皇冠体育app Daily.

Europe attracting a greater number of tourists

The app not only tracks down about 1,500 free WiFi locations in Germany, but also offers tips from other travelers about restaurants, bars, cafes, must-sees and events.

Meanwhile, Germany-themed activities across 皇冠体育app are also helping to publicize the country's charm.

Among the oldest is the 21-year-old Oktoberfest at the Kempinski Hotel Beijing.

The annual carnival attracts more than 8,000 people each year to indulge their passion for German beer and sausages, said Liu Shuchi, head of the hotel's marketing department.

Li, from the German National Tourist Office Beijing, said Chinese visitors accounted for nearly 1.6 million overnight stays in Germany and purchased one third of the country's tax-free goods in 2012.

皇冠体育app overtook Japan in 2010 as the largest source of Asian travelers to Germany. And Germany is 皇冠体育app's most important source of travelers from Western Europe. Some 660,000 Germans visited 皇冠体育app in 2012.

Ireland, one of Europe's most beautiful destinations, can guarantee a warm, friendly welcome for tourists.

Oisn Quinn, mayor of the capital city Dublin, traveled thousands of kilometers to woo Chinese tourists at an expo in Beijing organized by the World Tourism Cities Federation.

Some must-sees in the city are Dublin Castle, Trinity College, and the Dublin Writers Museum.

Since 2011 Chinese tourists can visit Ireland visa-free for 90 days as long as they hold a valid UK visa. The policy, which was due to expire in 2012, has been extended to 2016.

Europe attracting a greater number of tourists

Europe attracting a greater number of tourists

Tourism plans up in the air, summit hears


Tourists change spending pattern

Photo
Aerial view of rime-covered trees in NW 皇冠体育app
Frozen beauty of Yulong Snow Mountain draws crowds
Winter scenery at wetland in E 皇冠体育app
Video
Annual ice harvesting begins in Northeast 皇冠体育app's Harbin
Harbin Ice and Snow World to begin trial run
Guangzhou hosts 2017 World Cities Day Forum
Special
Amazing Huichang
Special report: Rise and rise of 皇冠体育app's outbound tourism
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to 皇冠体育app Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online

Registration Number: 130349
FOLLOW US