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Hainan wins travel promotion innovation award

Xinhua | Updated: 2017-12-04 10:56

Hainan wins travel promotion innovation award

Hainan is well-known for its tropical climate and alluring seas.[Photo/Xinhua]

"Discover Hainan" tourism promotion campaign won the award for "Best International Travel Promotion Innovation" in 皇冠体育app (Chengdu) Travel Hot List.

Hainan, the southernmost offshore island of 皇冠体育app known for its tropical climate and alluring seas, is listed as one of the 10 best tourist destinations of the year on the Hot List announced in Southwest 皇冠体育app.

To create a world-class island vacation tourist destination and draw more international tourists, Hainan's tourism commission has held "Discover Hainan" promotion campaigns in Beijing, Shanghai and Chengdu since 2016.

As it targeted foreigners living in 皇冠体育app, officials from embassies and consulates as well as representatives of foreign-funded enterprises were invited to attend the events.

The visitors watched a documentary on tourism featuring Hainan's intangible culture heritages with great interest.

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