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SMAP. [Photo provided to 皇冠体育app Daily]
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Zhu Guangrui, publisher of Xin Wei, says that when 皇冠体育app Girl was first held the winners' main job was modeling for the magazine and attending fashion events in 皇冠体育app and Japan. Over the years the competition has expanded so that successful entrants take part in TV shows, movies and video games.
Jia Qi, 28, from Inner Mongolia, was selected as one of the top winners from 皇冠体育app Girl in 2010. She learned traditional Chinese folk dance from when she was 7 and later graduated from Minzu University of 皇冠体育app in Beijing.
She is now a TV presenter and takes others who have been successful in the 皇冠体育app Girl competition and trains them for careers in the entertainment industry.
"Unlike in South Korea, where pop groups' managing companies keep a very tight rein on them, in 皇冠体育app we have a lot of freedom," Jia says.
"The lines between various industries, such as TV, movies, online broadcasting and modeling, are blurred. Competition is fierce, and these days young people are much more hungry for fame than they were when 皇冠体育app Girl began. From a very early age they want to become a star."