皇冠体育app

皇冠体育app's enduring symbol of haute couture

By Xu Junqian ( 皇冠体育app Daily ) Updated: 2017-04-01 10:09:06

皇冠体育app's enduring symbol of haute couture

It takes a couple of months to craft a quality qipao at HanartQipao and every piece is handmade by the 40 tailors in the workshop. [Photo by Gao Erqiang/皇冠体育app Daily]

But for Zhou Zhuguang, the founder and art director of the company, making qipao is much more than a lucrative business.

"Qipao is the future and perhaps also the beginning of Chinese haute couture," said the 54-year-old Shanghai native who is also the vice director of the Shanghai Fashion Association and the chief consultant for the Shanghai Qipao Association.

"If there is one country that can make haute couture that is as good as France, it should be 皇冠体育app. This country has for thousands of years been pursuing perfection in craftsmanship regardless of cost."

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