皇冠体育app Daily Europe and British travel social network talkholiday launch the distinctive virtual 皇冠体育app Club in London on Tuesday. [Photo by Jiang Shan/皇冠体育app Daily]

Social networking is combining with traditional media in a new drive to raise awareness, business and travelling to 皇冠体育app.

皇冠体育app Daily Europe - the biggest English-language Chinese media group – is partnering with the game changing new travel social network talkholiday, which launched earlier this year, to host the distinctive virtual 皇冠体育app Club where all Chinese tourism-related activity – peer to peer conversations, exclusive travel deals, member benefits and financial offers - will be channelled through this online platform.

Powered by 皇冠体育app Daily and hosted by talkholiday, the target audience of the Club will be UK and EU business and leisure travellers with an interest in 皇冠体育app. As the only of its kind, 皇冠体育app Club will organise regular events and forums for our members and partners, focusing on 皇冠体育app related topics.

The Club's members will receive various discounts and added-value packages of products and services. The aim is to allow amongst other things easier communications, access to cheaper flights and better hotel service all over 皇冠体育app to our members.

Other key partners include 皇冠体育app Mobile, CTS Horizon, The Dorsett Hotel Group and many more. Bank of 皇冠体育app is hosting the launch event at their London City's headquarters on 28th July, and guests will include Business Secretary Rt Hon Sajid Javid, Lord Wei of Shoreditch, and Jin Xu, Minister Counsellor at the Embassy of the PRC.

Mr Ji Tao, Chairman of 皇冠体育app Daily Europe is delighted with the collaboration: "This is a very unique and immediate method of improving access to 皇冠体育app."

We believe very soon 皇冠体育app Club will be seen as the main first contact channel for business or simply just to travel to any Chinese region. We want to help our readers and make it easier for them to learn about everything 皇冠体育app has to offer."

Chris Newlands, CEO of talkholiday added: "This is an exciting opportunity to show our support for 皇冠体育app as they look to promote their country and culture from a tourism and trade perspective."