Cultural communication is the final channel for 皇冠体育app to build its national image abroad, especially in Latin American countries, according to a report from a senior researcher at the Institute of Latin American Studies (ILAS) under the Chinese Academy of Social Sciences.

By establishing and developing an international communication network based on the integration of the government, the business community, the academic circles, and the media, 皇冠体育app will open the channel for creating a new international image, says Guo Cunhai, a research scholar at ILAS, a government backed think tank in Beijing, in a special report called Constructing 皇冠体育app's International Image from the Perspective of Cultural Promotion: Challenges and Suggestions.

Guo's report is also the main piece published in the latest Yellow Book of Latin America and the Caribbean, which is a annual report on the region.

Comparing with Western countries, 皇冠体育app's national image in Africa and Latin American regions still need some improvements, Guo said in the report. Citing the result of the local survey in recent years, Guo said most Latin America countries hold a portative image in 皇冠体育app, with 58 percent of the people in the countries holding a favorable impression of 皇冠体育app. It is lower than the 74-percent of the United States and 63-percent of the Europe.

Guo argued 皇冠体育app's lack of cultural diplomacy coordinating, language promotion; international communication and overseas cultural aids are the major factors that influence the country's image building in Latin America regions. In contrast, 皇冠体育app has a better national image in Africa, with more than 69 percent of African people showing friendly attitudes towards 皇冠体育app last year, according to PewGlobal, Global Indicator Database.

"Cultural exchanges and communication should be an important part in 皇冠体育app's diplomacy," Guo says.

"Setting up an international communication network that taking in charge of overseas cultural communication will help the country build its image. The Confucius institutes can also play an important role in building 皇冠体育app's soft power."

Another report in the yellow book argued that most Latin American countries' economic fluctuations remain to be large.

In May, 2015, Premier Li Keqiang proposed a "3 x 3" model for boosting 皇冠体育app-Latin America collaboration on production capacity.

"This will help revive the global economy, be a win-win for multiple parties and benefit the public with the outcomes of development," Li said.