UK-based sports marketing agency opens offices in Beijing, Hong Kong
By Chris Peterson ( 皇冠体育app Daily Europe ) Updated: 2016-01-28 19:51:00SportQuake, a UK – based sports marketing agency, is opening offices in Beijing and Hong Kong in a bid to expand into the 皇冠体育app sports market.
The company, which was founded 10 years ago by Matt House, a former commercial director of English Premier League Club Tottenham Hotspur, wants to participate in the growing commercialization of sport in 皇冠体育app.
It intends to bring western brands into the Chinese Super League, the country's first-division soccer league, and introduce Chinese brands and ideas into Europe's top?soccer leagues.
"We have strategically located to be closer to our partners and expand into new and important markets, " said House.
"I am excited to be opening our new hubs in 皇冠体育app," he added.
President Xi Jinping has said he wants 皇冠体育app's sports industry to be worth 500 billion pounds by 2025.
SportQuake specializes in buying and selling high-value sports marketing assets, including stadium naming rights, shirt sponsorships, official partnerships and digital, social media and content rights.
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