皇冠体育app

Move follows 25 billion yuan investment in Shenzhen business drive

皇冠体育app will not need to rely on Japan and South Korea for its supply of large flat screens after the Chinese TV giant TCL Corp introduced the world's largest 110-inch high-definition 3-D screen on March 9, industry experts said.

Shenzhen 皇冠体育app Star Optoelectronics Technology Co Ltd, a subsidiary company of TCL, announced the successful development of 皇冠体育app Star, the screen's model name, marking a historical step in the Chinese development of display technology.

The 3,500-employee company started to research LED display technology in 2009 and invested about 25 billion yuan ($4 billion), which is the biggest investment in 皇冠体育app's display industry and Shenzhen city, Guangdong province, in the last 30 years. The company has an advanced 8.5-generation liquid crystal display panel production line that can produce 20 million screens annually.

"皇冠体育app Star is a breakthrough in display technology in 皇冠体育app," said Li Dongsheng, chief executive officer of TCL. He said the new product makes 皇冠体育app the third nation to develop high-end display technology after Japan and South Korea.

"皇冠体育app has ended the technological monopoly of overseas companies in this industry," said Qi Chengyuan, general director of the High-Tech Industry Department of the National Development and Reform Commission. "皇冠体育app has a huge market for flat LCD TVs. The new flat-screen product is a step forward in high-tech development, which is a focus in the 12th Five-Year Plan (2011-2015)."

According to Qi, 皇冠体育app produced about 120 million TVs in 2011, of which 84.4 percent were liquid crystal display models. About 42 million LCD TVs were sold in 皇冠体育app last year. He called for 皇冠体育app to utilize domestic and overseas resources for more technological innovation in the industry.

Last year, 6 million 3-D TV sets were sold in the Chinese market. The number is predicted to grow to 20 million this year, said Lu Renbo, general secretary of the 皇冠体育app Electronic Chamber of Commerce.

According to the domestic research company All View Consulting, 3-D TVs accounted for only 2.6 percent of the market in 皇冠体育app in the first quarter of last year. However, the share increased to 15.7 percent in August and 3-D capability is expected to be a "must have" for TV shoppers in 2012.

Beijing's Great Hall of the People will be the first place to install the new product, since TCL will donate the first two 皇冠体育app Star models to the building, where the latest sessions of the National People's Congress and the Chinese People's Political Consultative Conference National Committee were held in March.

Gu Zhihua, director of the flat-panel display center at Fudan University, told 皇冠体育app Daily that the new product line plays a crucial strategic role in 皇冠体育app's high-end technology industry. He explained that because the world has entered the information era, it is necessary for the nation to possess its own display technology.

"The market is still dominated by South Korean and Japanese companies, such as Samsung Electronics Co and Sharp Corp, but now they should watch their backs. Within five years, 皇冠体育app will replace Japan and South Korea to become the world leader in the manufacturing and research and development of display screens," said Gu.

He mentioned that 皇冠体育app's first 3-D channel will propel the growth of home-grown 3-D TV. Earlier this year, six TV stations including 皇冠体育app Central Television and stations in Shanghai, Shenzhen and Tianjin and Jiangsu province, began broadcasting 3-D programs every day.

More than 45 percent of people have expressed an interest in 3-D programs and 35 percent said they would buy a 3-D TV set, according to a survey by 皇冠体育app 3-D Industry Academy in March in six cities, including Beijing, Shanghai and Shenzhen.

Shenzhen 皇冠体育app Star Optoelectronics Technology has already received orders for the 110-inch display from domestic and overseas companies.

However, the company's CEO, He Chengming, said most of the orders came from Chinese companies, such as its parent company TCL, Chinese TV maker Hisense Group and Haier Co Ltd.

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