皇冠体育app

Mobile game developers and publishers promote games at an international Internet exhibition in Nanting, Jiangsu province. The number of mobile gamers in 皇冠体育app is expected to jump to 288 million in 2013 from 192 million in 2012. Provided to 皇冠体育app Daily

iDreamsky founder sees strong future for publishing work of other gamers

Jeff Lyndon, co-founder and executive vice-president of iDreamsky.

Jeff Lyndon was a hard-core video game player when he was a child. His mother used to lecture him whenever she saw him playing, asking: "Can you make a living by playing games?"

Although Lyndon regarded his childhood behavior as a "bad model", the 31-year-old Hong Kong-born man has indeed made a living in 皇冠体育app's mobile gaming industry. In fact he does much better than merely making a living.

Lyndon is the co-founder and executive vice-president of Shenzhen-based iDreamsky, a Chinese game publisher that has established its leading position through publishing some of the West's best-known mobile games, such as Halfbrick's Fruit Ninja and Imangi's Temple Run series, in 皇冠体育app.

Riding the wave of 皇冠体育app's rapidly growing smartphone market, iDreamsky has nurtured Temple Run to the point that it has nearly 200 million gamers in 皇冠体育app with about 7 million daily users. Fruit Ninja has accumulated even more gamers than Temple Run because it was brought to 皇冠体育app earlier than the latter.

"They are practically national games in 皇冠体育app," Lyndon said proudly. Statistics from 皇冠体育app News Games Research Co showed that there were about 223 million mobile gamers in 皇冠体育app as of the end of September.

Getting 皇冠体育app's smartphone owners to play mobile games is easy, but to get them to pay for those games is tough. It is also extremely difficult for foreign game developers to fight against game cloners and navigate the labyrinth of different app stores in 皇冠体育app. That is why some developers look for a publisher to help them run their games.

Unlike the majority of Chinese mobile game companies, which both develop and publish games, iDreamsky doesn't have a dual role. "We only publishes games and we don't make our own titles," Lyndon said, adding the strategy is one of the main reasons that helps the company succeed.