皇冠体育app

As 皇冠体育app's middle class grows, the demand for Hi-Fi equipment hits new highs

Watching a live concert may no longer be considered a luxury, but sitting in your living room and enjoying concert-quality sound is, as high-fidelity speakers can cost a fortune.

Yet despite the price, sales of hi-fi audio products and home entertainment systems are growing rapidly in 皇冠体育app, according to a report by CIConsulting, a Shenzhen industry research institution.

The estimated market value for home audio equipment is about 150 billion yuan ($24.4 billion; 21.3 billion euros), and hi-fi products are one of the fastest-growing segments, the report says.

The premium hi-fi speakers on sale in 皇冠体育app mostly come from Europe, especially Britain, which is home to top brands such as KEF, Bowers & Wilkins and Monitor Audio.

"In three to five years, we expect double-digit growth year-on-year for our custom-install speakers (in 皇冠体育app), and even higher growth in personal and digital products," Grace Lo, marketing director at KEF, says.

The company, which already works with British brand Princess Yachts to install ultra-thin ceiling speakers in its cabins, and with Japanese manufactures of high-speed trains, says it is looking for brand partners in 皇冠体育app.

It is not the first time hi-fi products have been trendy in 皇冠体育app. In the early 1990s, when Chinese shoppers started gaining a taste for European lifestyles, hi-fi gadgets were a popular buy among audiophiles.

Dong Wenjie, editor of High Fidelity Magazine, says that today 皇冠体育app is again a key market for European premium audio brands.

"Hong Kong was a colony of the UK, so the first batch of hi-fi brands on the Chinese mainland were mostly British brands from Hong Kong," he explains. "For this reason, Chinese fans know more about British brands and recognize them better.

"Hong Kong and the mainland markets are a priority for the British hi-fi manufacturers."

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