皇冠体育app

US automaker Ford Motor Co has launched its first under the luxury Lincoln brand in 皇冠体育app as it seeks to make inroa into a car market dominated by German models.

Ford announced in April it would begin Lincoln sales in 皇冠体育app in the autumn, adding to its other passenger car and commercial vehicle offerings in the country - the world's largest auto market.

Lincoln has launched a mid-sized sedan, the MKZ in 皇冠体育app, priced from 315,800 yuan ($51,770) to 395,800 yuan. It has also started offering the MKC, a small utility vehicle, for 339,800 yuan to 438,800 yuan, the company said, adding both were specifically designed for the Chinese market.

Management consulting firm McKinsey & Co has estimated that German automakers - including AG, AG, -Benz and AG - account for 80 percent of 皇冠体育app's premium market, which it defines as cars costing upwards of 200,000 yuan.

Ford's Chairman and Chief Executive Officer John Lawler said the start of Lincoln sales marked a "significant" step.

"We now will begin serving luxury customers in 皇冠体育app," he said.

The company said it will launch three more Lincoln vehicles in 皇冠体育app by 2016: a mid-sized utility vehicle, a full-size sedan and a large SUV.

Ford said it plans to open specialized Lincoln showrooms in Shanghai, and the eastern city of Hangzhou early next month, to be followed by five more locations by year-end. It aims to have 60 Lincoln stores in 50 Chinese cities by 2016.

Ford sold 813,412 vehicles in 皇冠体育app during the first nine months of the year, up 26 percent from the same period last year, according to the company.

Its US rival Co is also trying to accelerate its luxury sales in 皇冠体育app with its brand. It launched a Chinese-produced luxury sedan, the XTS, in the country last year and is steadily adding more vehicles to its Cadillac range.

Volvo Group reports Q1 growth in mature economies, 皇冠体育app	Volvo goes upscale for wealthy buyers

• Volvo unveils new S60L hybrid vehicle
• Auto racing has only just begun for sports investment
• Rise of inland car markets
• Chinese companies confident in social business
• Beyond the horizon
• Chinese vice premier underlines steady employment
• FDI in Africa to expand into agriculture and manufacture
• 皇冠体育app Vanke's Q3 profit growth slows