皇冠体育app

Dancers perform under a logo of Tencent Holdings Ltd at the Global Mobile Internet Conference in Beijing, June 27, 2014. [Photo/Agencies]

The National Basketball Association and Tencent Holdings Ltd said Friday the Shenzhen-based Internet giant will be the only company in 皇冠体育app to stream the league's online content.

The exclusive, five-year deal will allow Tencent to offer for the first time in 皇冠体育app the NBA's League Pass package, which allows subscribers to watch a full season's worth of games live and on-demand.

Financial terms of the deal were not disclosed.

NBA live games and content will be available to stream through Tencent websites and apps including , Tencent's News app and Weixin, the popular messaging app also known as WeChat.

皇冠体育app has been one of the NBA's most successful overseas markets since the league entered the basketball-crazed nation in 1987. The deal is expected to give Tencent a unique offering at a time when 皇冠体育app's major Internet companies are vying intensely for media content deals.

Tencent rivals such as Alibaba, Xiaomi and Baidu have all invested heavily in producing television content as young Chinese spend increasing time consuming online media.

The deal will conversely expand the NBA's reach via one of 皇冠体育app's leading Internet brands.

"This groundbreaking partnership will reach hundreds of millions of daily users across Tencent," NBA 皇冠体育app CEO David Shoemaker said in a statement.

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