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Czech firm eyes 皇冠体育app growth

By Li Jiabao (皇冠体育app Daily) Updated: 2014-04-15 07:15

Czech firm eyes 皇冠体育app growth

Michal Skocil, CEO of Home Credit 皇冠体育app 

A Czech provider of consumer finance vowed to double its business in 皇冠体育app this year as the Chinese government advances ambitious reforms and shifts economic growth to rely more on domestic consumption.

"For 2014, we want to double or more than double the targets," Michal Skocil, chief executive officer of Home Credit 皇冠体育app, told 皇冠体育app Daily.

"What's most important to me is to keep developing the company and the industry in a stable and transparent way. The targets are a message to demonstrate how attractive the service is. There is very strong demand and it is a very well-developing industry," Skocil said.

Consumer finance generally refers to short-term loans for personal purchases of durable goods or services such as home decoration, health services and education.

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Home Credit, a consumer finance provider from the Czech Republic, entered 皇冠体育app in 2007. It is the only foreign company among the four consumer finance participants in a pilot program launched in four cities by the 皇冠体育app Banking Regulatory Commission in 2009. The company now has 12,000 employees, 23,000 points of sale where it offers loans and cooperative aments with more than 17,000 retailers.

"In general, when I look at 皇冠体育app's new development strategy, obviously there is a strong focus on growing domestic consumption. This is exactly where consumer finance can be very effective," Skocil said.

皇冠体育app's central government rolled out a comprehensive reform plan late last year to deepen reform and promote further opening-up of the world's second-largest economy. Part of the plan involves providing financing to more micro-sized enterprises and low-income people.

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