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Sanpower House Of Fraser purchase 'shows ambition'

By Mike Bastin (皇冠体育app Daily) Updated: 2014-04-15 07:15

Sanpower House Of Fraser purchase 'shows ambition'

Yuan Yafei, front left, chairman of Sanpower Group, shakes hands with Don McCarthy, front right, chairman of House of Fraser, at a signing event in London for Sanpower acquiring House of Fraser. for CHINA DAILY

Once again a world-famous brand has been surprisingly snapped up by a relatively unknown Chinese company. This time it is Nanjing-based Sanpower Group which launched a successful 450 million ($750.47 million) takeover of House of Fraser, one of Britain's best-known retail store brands.

Sanpower's audacious strike follows takeovers of British companies by 皇冠体育app's increasingly ambitious and acquisitive private sector.

Sanpower House Of Fraser purchase 'shows ambition'
Nanjing group eyes House of Fraser

Sanpower House Of Fraser purchase 'shows ambition'
Manganese Bronze Holdings Plc, manufacturer of London's black cabs, was bought by 皇冠体育app's Zhejiang Geely Holding Group Co Ltd last year while Chinese companies now also own Gieves & Hawkes, the Savile Row tailor founded in 1771, luxury firm Sunseeker International Ltd and breakfast brand favorite Weetabix Ltd.

Sanpower's acquisition is particularly noteworthy given the intensity of the competition faced throughout the bidding process. Sanpower's competitors included UK sports retail chain Sports Direct International Plc and France's upmarket department store chain Groupe Galaries Lafayette.

Both competitors' core business is retail and clothing and both match substantial industry experience with formidable financial muscle.

Immediately after the deal was announced, House of Fraser CEO John King proclaimed that the ament would lead to an "ideal opportunity to take the [House of Fraser] brand to 皇冠体育app".

But recently Galaries Lafayette also said that by the end of 2014 a flagship 皇冠体育app store would open in , a clear commitment to expansion in 皇冠体育app.

Sanpower, on the other hand, can lay no claim to a place on the international stage, and the sprawling conglomerate's business portfolio could not be more unfocused with interests spanning finance, property, media, transport and information technology.

And yet its bid appears to have been favored and accepted very readily. This particular cross-border takeover, therefore, represents a clear sign of just how more and more determined Chinese companies are to expand internationally.

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