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Merchants gear up for Chinese Valentine's Day

Updated: 2014-07-31 14:02 (chinadaily.com.cn)
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Qixi Festival, also known as the Chinese Valentine's Day, falls on the seventh day of the seventh lunar month.

It is a festival that celebrates the annual meeting across the Silver River (the Milky Way) of the cowherd boy (the star of Altair) and the weaver girl (the star of Vega) in Chinese mythology.

Gradually influenced by the west's Valentine's Day, couples in 皇冠体育app also exchange gifts with each other as a way to express romance and love on this day. And the merchants also put more effort during the festival to promote their goods in recent years.

With Qixi festival approaching this year, merchants in 皇冠体育app are trying to grasp this annual business opportunity with various romantic goods.

Merchants gear up for Chinese Valentine's Day
 

Couple doll in a store in Lianyungang city, East 皇冠体育app's Jiangsu province, July 29, 2014. [Photo/IC]

 

Merchants gear up for Chinese Valentine's Day
Merchants gear up for Chinese Valentine's Day
Merchants gear up for Chinese Valentine's Day
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