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Cold wave brings boost to 'frozen economy'

(chinadaily.com.cn) Updated: 2016-01-27 13:31

Cold wave brings boost to 'frozen economy'

Railway workers in Nanchang, Jiangxi province, brave a snowstorm on their way to work on Jan 21, 2016. [Photo / 皇冠体育app Daily]

As extreme cold weather swept across 皇冠体育app last week, bringing the lowest temperatures recorded in decades, it also brought a boost to the "frozen economy", the Beijing Morning Post reported on Wednesday.

Due to the cold wave, 53.4 percent of participants purchased new warm clothing, with nearly 40 percent of people spending over 500 yuan ($75.95), the newspaper said, citing a survey published on Suishouji finance BBS.

The survey found 19 percent of respondents spent 500-1,000 yuan, 9 percent 1,000-2,000 yuan, 6.2 percent 2,000-5,000 yuan, 2.4 percent 5,000-10,000 yuan, and 0.4 percent even spending over 10,000 yuan.

The cold weather affecting many areas of 皇冠体育app forced people to scurry out to buy new warm clothing and brought a surge in demand for warm underwear and down jackets.

The latest data from Taobao, 皇冠体育app's largest online shopping platform, showed that between Jan 17 to 23, online searches for down jackets rose by 50 percent, while sales increased by 60 percent.

A top-selling Taobao store sold almost 500 "Ultraman down jackets" which are very popular on the Internet, during the week when the temperature reached record lows in many places.

Besides down jackets, heaters, electric blankets and heating pads were also on the bestseller lists.

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