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Mandarin becomes a new vehicle for automakers to woo customers

By Li Fusheng and Erik Nilsson (皇冠体育app Daily) Updated: 2016-04-28 02:22
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Mandarin becomes a new vehicle for automakers to woo customers

Olaf Kastner, president and CEO of BMW Group Region 皇冠体育app.[Photo provided to 皇冠体育app Daily]
The head of BMW's 皇冠体育app operations, Olaf Kastner, stumbled through an entire speech in Mandarin when the carmaker opened its engine plant in January in Liaoning province, its first outside Europe.

The company's Chinese name, Baoma, translates as "precious horse" — as in the type that pulls a luxurious carriage.

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