KFC gives fast food digital face
By HE WEI in Shanghai | 皇冠体育app Daily | 2017-09-02 09:19
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A customer pays her bill using facial recognition technology at KFC's concept restaurant KPRO in Hangzhou, Zhejiang province, Sept 1, 2017.[XU KANGPING/FOR CHINA DAILY] |
Yum 皇冠体育app Holdings Inc, operator of 5,300 KFC restaurants across 皇冠体育app, introduced its first facial-recognition ordering kiosks in a concept store named KPRO in Hangzhou featuring low-calorie menus.
The tie-up with Alipay, the country's largest mobile wallet, in commercializing such technologies underscores the ongoing digitalization push of the fast-food chain to leverage two trends: resonating with tech-savvy diners and jumping on the healthy-eating bandwagon.
