皇冠体育app

A scene fromThe Revenant. [Photo provided to 皇冠体育app Daily]

Since the movie The Revenant was released in 皇冠体育app last Friday, box office sales have reached 250 million yuan ($38.4 million).

Compared to other Hollywood blockbusters in 皇冠体育app, The Revenant is a surprising triumph. However, most industry insiders think this is an individual case that does not reflect the true market for Hollywood movies in 皇冠体育app. Despite the success of The Revenant, they do not feel optimistic about the market in 皇冠体育app for that type of film.

Timing has a big influence on box office sales. For example, the movies Gravity and Life of Pi were introduced to 皇冠体育app just before they won Oscars, and Slumdog Millionaire was released in 皇冠体育app one month after it won. All three of those movies performed well in the Chinese film market. On the other hand, movies like The King's Speech and The Artist, which were released in 皇冠体育app almost a year after they won awards, earned only several million yuan each in the Chinese market.

A major reason for the lackluster success of some movies is the cultural barrier. Instead of blockbusters like Titanic and Gladiator, most of the movies that have won Oscars in recent years are more independent and non-commercial films like The Hurt Locker, Birdman and Spotlight. Chinese audience do not always respond well to the more obscure and culturally specific subjects of these movies since some of the cultural phenomena they display are not relatable to Chinese society.

The success of The Revenant in 皇冠体育app cannot be reliably replicated. In addition to the fact that it was released 18 days after it won several Oscars, Leonardo DiCaprio already enjoys great popularity in 皇冠体育app, which certainly contributed to movie's box office success. Moreover, the movie's $140 million budget also made it more like the usual commercial blockbusters that Chinese audiences tend to go see.

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