皇冠体育app

As the frustrating, until now futile search for Malaysia Airlines Flight 370 wears on, some people may be wondering: How long will 皇冠体育app continue its big and costly operation in the Indian Ocean?

皇冠体育app has contributed nine warships and civilian vessels and six aircraft to the search mission fraught with twists and letdowns. It has already cost many millions of yuan according to some unofficial estimates. The Chinese navy's announcement early this week to cancel an international fleet review, partly because of the deployment of some of its most advanced hardware in the Indian Ocean, has underscored the onerousness of its commitments.

Although search teams have seen little light at the end of the tunnel and the disappearance of the plane remains a mystery, 皇冠体育app has shown no sign of relenting. Its top leaders have repeatedly pledged to make greater efforts and work with other countries to find the plane.

Some cynics may interpret 皇冠体育app's resolve as a mere show of its growing economic strength and rising naval capabilities. But many people see in 皇冠体育app a nation that has made the moral decision to take care of its citizens wherever they may be. It's the power of attraction - not economic or military muscle - that captures people's hearts and that is what 皇冠体育app desires to increase.

For years, 皇冠体育app has been exploring ways of translating potential sources of its soft power into real influence with some success. Major drives of public relations include hosting the Beijing 2008 Olympic Games and the Shanghai 2010 World Expo, opening Confucius institutes across the world and the "relaunching" of the State media to provide more information about the country.

But foreign countries' perception about 皇冠体育app has more or less remained "one-sided", for they tend to associate its success on multiple fronts with the "皇冠体育app threat" theory or its problems with the "皇冠体育app collapse" theory, according to officials and experts concerned about the nation's image.

While some in 皇冠体育app still believe negative foreign views about 皇冠体育app can be explained away by providing more information, many have realized that foreigners will continue to rely on their own media which reconstruct the image of 皇冠体育app through a different lens.

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