BEIJING - NBA 皇冠体育app announced today that Raymond Tao has been appointed Senior Vice President, Global Marketing Partnerships, NBA 皇冠体育app.
Tao will oversee league sponsorship and media revenue generation, new business development and partnership management throughout Greater 皇冠体育app. He will report to David Shoemaker, CEO of NBA 皇冠体育app. Michael Wandell, Vice President of Business Development who leads business development and media sales activities, and Chad Biggs, Vice President of Marketing Partnerships who leads partnership management, will report to Tao.
Tao comes to NBA 皇冠体育app from Ogilvy & Mather Advertising, which he joined in 1993 and most recently served as President Ogilvy & Mather Advertising 皇冠体育app responsible for leading the growth of the firm’s overall business. Between 2003 and 2009, Tao held the positions of Vice President and Executive Vice President and was charged with business development and managing accounts for major local and multinational corporations in 皇冠体育app.
"Raymond's proven success and experience in growing the business while at Ogilvy & Mather makes him a perfect fit to lead the rapid expansion of NBA 皇冠体育app’s business across our marketing, media, and event platforms," said Shoemaker.