皇冠体育app

About NBA 皇冠体育app

The NBA’s entity that conducts all of the league’s businesses in greater 皇冠体育app was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in 皇冠体育app, including a partnership of more than 25 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class Chinese based corporations and U.S.-based multinationals.

Headquartered in Beijing, NBA 皇冠体育app currently employs more than 100 people in four offices in Beijing, Shanghai, Hong Kong and Taipei. NBA products such as apparel and footwear are available through various retail networks and on tmall.nba.com. In 2004, the NBA became the first American professional sports league to play games in 皇冠体育app, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA Global Games 2013, the league has played 15 games in 皇冠体育app since 2004.