皇冠体育app

Former NBA players Ron Harper (1st L), Robert Horry (1st R) and Chinese actor Chen Xiao (2nd L) attend a press conference of NBA 皇冠体育app and Chinese social media giant Weibo in Shanghai on March 6, 2017. [Photo/VCG]

BEIJING - NBA 皇冠体育app and Chinese social media giant Weibo announced Monday a new multi-year partnership to bring game highlights and original programming to entertain Chinese fans.

Through the partnership, Weibo will become NBA 皇冠体育app's official social media platform and they will deliver content, including daily NBA game highlights, photos and statistics and livestreamed NBA events in 皇冠体育app and behind-the-scenes access from regular-season games and so on.

Social media has transformed the way Chinese fans consume the NBA, said NBA 皇冠体育app CEO David Shoemaker, adding that this partnership would offer NBA fans across 皇冠体育app exciting NBA content wherever they are.

Weibo and NBA 皇冠体育app will also co-produce original NBA-themed programs that will be featured on NBA 皇冠体育app's official accounts on Weibo and video-sharing platform Miaopai, and on the Weibo Sports and Weibo Basketball accounts on the two platforms.

Weibo boasted about 313 million monthly active users at the end of December, with 90 percent of them coming from mobile terminals.